Our point of view
We believe in slow fashion and all that it entails, luxury and sustainability… quality over quantity.
We design wearable, flattering, ‘second skin’ clothes with attitude, for every day.
Through timeless design and our wardrobe building ethos, we empower women to embrace their individuality and confidently create and evolve their personal style over time, with clothes that they will love for many years.
We always consider past collections when designing future collections. Every day, customers tell us about pieces that they have which are 10-15 years old and which they still wear. They just update their MG wardrobe with a few carefully chosen pieces each season. Over time, a customer builds a capsule collection that is exclusive to her because of the way she chooses and combines different pieces.
The Mary Grant woman is strong, successful and confident.
She doesn’t follow trends, but prefers to create her own individual style, which reflects her busy lifestyle, juggling career and family with the many other activities in her very full life. She likes to wear luxury clothes that are smart, cool and comfortable and which take her from the school gate, to work, to social events.
Once she discovers Mary Grant, she is a customer for life. The first thing we hear when a customer is trying on is ” I cannot believe how good this feels!”
Mary Grant originally became best known for work inspired pinnies and dungarees in fluid luxury fabrics, with their unexpected details and signature hardware. These have gathered a loyal following over the years.
With the customer’s busy lifestyle in mind, the brand later evolved to include a range of versatile mix and match jerseys in flattering cuts which are smart and edgy, while being super comfortable. And, because when it comes to occasions, the Mary Grant woman likes to remain true to her style, she likes to invest in pieces that can be worn every day and dressed up when the need arises.
Coats, jackets, knitwear, the softest of belts, 100% cashmere and a collaboration with Lofina boots, which are like wearing clouds on your feet, complete the offering.
Deeply rooted in the Mary Grant DNA is a love of luxurious tactile fluid fabrics, meticulous craftsmanship and attention to detail.
Inspiration comes from music, photography, sustainability, nature, pop culture and feedback from customers, which is always considered when evolving the collections from one season to the next. Trends are explored, curated and made timeless.
Fabrics are sourced from the finest mills in Italy, France, Belgium, Germany, Switzerland and Japan. The collection is designed in Ireland and manufactured in Italy & Poland. 100% cashmere is hand knit in Nepal.
Designer & Coach
Mary Grant was born in Dublin, Ireland, the eldest of a family of 4. She credits her creativity to her parents who to this day are still creative, her dad in photography, her mum in various types of needle work… and previous creative generations of lace makers and carpenters. Both parents ran their own businesses and being involved from a very young age, this instilled a great work ethic in the whole family.
After completing her design degree in Dublin, being a homebird, Mary decided against heading for the fashion capitals with her classmates. Instead, after gaining some experience with local bridal and knitwear designers, she set up her eponymous label in 1993. She got married the same year and had 3 children. However, one of life’s unexpected twists meant that she would go on to raise her children on her own.
This she successfully juggled over the years with running her business, which she has by all appearance effortlessly pivoted through a recession and worldwide pandemic. She believes that this life experience positions her to expertly serve her customers, knowing what they need and will want, often before they know themselves. She brings passion and perfection to the design process and adding her vision, she confidently surprises her customers season after season.
She has won several awards, including graduating from college as “Designer of the Year”, being named “Fashion Designer of the Year” by the institute of designers in Ireland and receiving the “Brown Thomas Mentoring Award” which resulted in 5 years trading as a concession in their Dublin Store, learning luxury retail from the experts. She went on to open two of her own stores which allowed her to grow her connection to her customers, not just fine tuning her collections based on feedback but also learning about how all of life’s curveballs can side swipe a woman’s confidence.
She wrote and published her first book “Empowered By Style” in 2019, which went on to become a #1 best seller. She has subsequently run several wardrobe challenges to help women detox their wardrobe and start building a capsule wardrobe for their Style Archetype©.
In 2020, she added a coaching qualification to her skillset and is passionate about empowering women to show up as the most confident and empowered version of themselves for every area and every stage of their lives.
She launched “The Inner Circle” membership, where she helps women to empower themselves to achieve anything they set their sights on by showing up as the best version of themselves every day. The membership started by helping women to curate timeless wardrobes built around their unique personality but it has grown into an empowered community of women who show up for and support each other through life’s ups and downs. There is also a strong focus on constantly evolving and working towards personal goals.
In January 2021, she closed her stores after a record year trading and showing up authentically for her customers online. She now has her vision firming set on creating a unique and special online world where she will continue to serve her loyal customers in new ways.
“Having worn Mary grant for the past twenty years , I always feel her designs flatter my figure and give me huge confidence , especially after I receive so many compliments! I am always so excited to see her new collections!”
I always buy size 5 and everything fits perfectly. I can mix the different seasons together to update my wardrobe. I connect with the stylists through Facebook and they are excellent. I haven’t had to send anything back & this entices me to shop more online.
I often call in late after work. The girls always wait for me and have the coffee ready and I never feel rushed. I love all of the collections. I can wear the pieces casually or dressed up for occasions. I want to give more than 5 stars!
I find the pieces fabulous as I can mix and match to create different looks with just a few pieces. Even if I am wearing trousers I still feel feminine and I can wear flat shoes with all Mg pieces, which is a must for me. I love the fabrics which don’t crease and are just the best for travelling. This is why I have been buying Mg for as long as I can remember.
I have been a fan for over 10 years and cannot get enough of the pinnies and dungarees. The fact that I can mix and match pieces I have for years with current collections is something that draws me in every season. I love to funk up the staple pieces to get an edgy look and I can create a softer romantic look with my tulles and belts. I can adjust almost all of my pieces to fit into Summer & Winter months as well.
This is the best jersey in the world. It washes like a dream, but I always wash it separately to keep it sparkly white. This feels like it was designed especially for me. Every detail has been carefully thought out and the edges are all finished in a lovely stretchy satiny binding that is quite unusual. It fits like a glove and I love the see through panel, it feels a little bit sexy while being modest.
I rarely find lace that doesn’t feel scratchy, but the lace in my MG dress feels soft and comfortable against my skin. The quality of my pieces are Very very good. I used to work in the clothing industry, so I can recognise quality manufacturing, especially in the jersey, there is no puckering.
I discovered Mary Grant’s beautiful collections over 20 years ago and am still pulling out of my wardrobe that I bought way back then. Down through the years the wonderful jersey pieces have become my wardrobe basics around which I build my individual style for work and every special occasion. They fit my ever increasing curves beautifully, while enabling me to look individual and stylish.
I LOVE clothes! Especially clothes that make me feel like anything is possible. When I step into Mary Grant’s Dublin store, I feel like I’m in a different world. The clothes make me feel like I can be anything I want to be. They are funky, edgy, and elegant all at once.
I first discovered Mary Grant in 2006. I bought a black pinafore and I remember her saying that it was a timeless piece and how right she was! I've bought many more things over the years for weddings, for holidays, just for me, but my black pinafore is still my favourite thing. Now I live in Abu Dhabi and every time I wear it I receive compliments. Thank you Mary for your amazing style and for designing for real women.
I stumbled into the Mary Grant store in Dublin and strutted out feeling like I had found a label that that reflected who I was. I found pieces which are quirky and non conformist business attire with an attitude.
Nearly 20 years ago my affair with Mary Grant clothes began with a long sleeveless black jersey dress. I have since added several pieces, many of which are now in my daughter’s wardrobe. In recent years I appreciate how stylish and comfortable the clothes are. I recently purchased a black coat from the collection which works wonderfully with the black dress I bought all those years ago.
My Mary Grant dress feels great close to the body yet fluid and elegant. I recently wore it to a sake party where I sat on the tatami mat for the evening. I felt so comfortable all evening, even though it was during our very hot rainy season. It makes me feel so free to be myself.
I travel a lot and need a versatile easy care wardrobe that doesn't wrinkle. As I was approaching a big birthday, I was wandering around Dublin looking for inspiration. I stumbled across the Mary Grant store where the wonderful stylists showed me how the collection could be mixed and matched. I left with pieces that made me feel great for my special birthday and which travel really well and which take up very little space in my suitcase. I am complimented everywhere I go when I am wearing them.
I love my linen pinny. It is very practical with functional side pockets which I love. I bought in the Dublin store. The service was excellent!
I have been buying MG for over 20 years. All the pieces enhance the female form….they are for real women.The quality is excellent. You get what you pay for.I buy online and recently I have discovered Andrea in the Newbridge store who is just brilliant. I really trust her advise on which pieces will work for me.
"One dress - two ways" I love my Mary Grant dress and especially the fact that I can dress it up and dress it down so easily!”
"I travel a lot with work and I always pack my MG cashmere wrap. It's so versatile, it keeps me cosy on flights & works perfectly over dresses and suits to complete my outfits for meeting and events”
"I've being shopping with Mary Grant for over 13 years and it's the one label I constantly return to.
I love the designs, the quality of the fabrics, the personal touch you get from the girls in her shops.
Loving her new website, it so easy to use.
Most of all I love the look and how beautiful the clothes feel . Thank you Mary Grant ...... Totally timeless”
"I just love Mary Grant for the individuality & cut of the pieces, the colours & the ability to layer them. I like to style the pieces to suit me. I still remember my first pinny in a sack fabric, so many years ago and I felt so good in it. Everyone knows me as Mary Grant's biggest fan and people always ask me is that Mary Grant you're wearing? I always always say yes because I want everyone to have a little piece of Mary Grant”
"I always feel fabulous wearing pieces from the Mary Grant collection! I love the way the clothes can be dressed up or down and everything is timeless - it never, ever looks dated. She gets it so right, with collections to take you anywhere. "
I bought the Ada pinny. The fabric feels amazing and the cut is just so flattering, I love it. I love shopping in the Newbridge store. The girls are so helpful, honest and fun to deal with. I have also bought online & Fiona in the Dublin store is great at following up to make sure that I am happy with my order and the size is right for me.
I find the fit on all MG pieces are very true to size. I am able to order them over the phone. These pieces have to be worn to be truly appreciated for their cut and look. I first discovered MG online about a year ago. I used to have to work hard to find my look but then I discovered this brand. I love how wearing the clothes make me feel different and confident. I like the fact that MG is a bit edgy, she doesn’t always play it safe, which I love! I also love how the pieces can be worn both casually & dressed up.
I bought a blush voile cotton & silk mix shirt. It is a very floaty romantic style, but with a modern twist. It is timeless. The fabrics are always amazing and feel beautiful next to my skin.
I frequently buy things without even trying them on & never have to bring anything back. I love the shapes which are always very flattering. I love how they transition seasons just by changing footwear and accessories.
I love the asymmetrical Ada pinny. This is my favourite piece in my wardrobe. It is so flattering and the fabric is lovely to wear. It doesn’t crease and still looks perfect at the end of the day.
I have been buying MG pieces for years and I have never been disappointed. I still have all of my pieces. The fit is always perfect. The quality of the manufacturing is excellent.
I love the effortless comfort. The fabric feels luxurious next to my skin. This is one of the reasons that I return to the label every year. I don’t have to think about the quality, I know it will always be good.
I have been a customer from many years. I like the quirky details, even the lace hems on the leggings. I’m just back from travelling & saw nothing while I was away that can compare to the quality of MG!
I have a new motto inspired by Bronagh, my stylist, who said we should never save our best looks for good wear, we should rock them and inspire ourselves every day!