Timeless wardrobe building collections for stylish individual women
We are going 100% timeless and season-less and I am SO excited. This is something that I have wanted to do for years and during Covid, with everything so up in the air, I decided that the time was right to stand up for what I believe in. So, from here on out, we will be dropping capsule collections at times of the year that make sense.
Over the years, we have become known for our wardrobe building ethos, with each collection evolving from the one before. We encourage our customers to update their look with just a couple of new pieces each season, so that over time, they create wardrobes that never go out of date and serve them year after year. We are going ALL IN on this!
Following the success of our ‘bundles’ in AW19, we scaled this activity into a runaway success for SS2020. Our jersey and knitwear capsules are always a hit, but they were never more relevant than during lockdown. We are looking forward to bringing you more of these for Aw20.
Our first capsule collection will arrive in-store mid-September and will be available online at the end of September.
Online and instore
Lofina boots are the perfect companion to our collections. Winter and Summer, they are comfortable, stylish and have lots of attitude.
We have chosen them this season to create tonal and mix and match outfits.
If you love your style but want comfort on your feet, you need to check them out. Once you start wearing them, we guarantee you will be addicted!
The Inner Circle
I have always been passionate about empowering women. From years of speaking to our customers on the shop floor, I got to see all the places in life where women get stuck, from big birthdays to unexpected life events.
Being an entrepreneur, I have a natural tendency towards problem solving, so, as I was hearing these stories, empowering women to show up as the most confident version of themselves every day started to creep into my collections.
I was doing this subconsciously at first, but when I wrote my first book empowered by style, which went on to become a #1 best seller, I started to take things to a whole new level.
From the book came wardrobe challenges and a community of women who just didn’t want to part company. So, in May 2020, The Inner Circle membership was launched.
We only open the membership 4 times a year. In the meantime, you can find out more about our membership, Just click on the button below on mobile or to the right on desktop. There you can download our The Inner Goddess ebook and join our waitlist to be the first to hear about when our doors open.
Empowered by style
Mary’s first book went to #1 on Amazon when it launched in November 2019. Almost a year later, it is still in the top 20 in it’s category. You have 7 seconds to make an impression, so, how you show up in the world matters. This book is about focusing on you, so there are exercises throughout to help you clarify your thinking and start taking action.
The Inner Goddess Roadmap
A little behind the scenes glimpse at the journey Mary takes you on in The Inner Circle membership. This is more than how you dress. This is a whole mindset shift that has you confidently rejecting trends and showing up as the best version of yourself every day!
Join our team
You can find out more about the roles we are recruiting for by clicking on the button below.