about mary

MAGNETIC IDENTITY, MISSION & MOMENTUM PARTNER

Helping visionary entrepreneurs activate their magnetic identity, amplify their presence, and unlock next-level success—on their terms.

“Working with Mary is a transformative journey of self-discovery and growth. She has an ability to turn messiness into clarity, obstacles into opportunities & aspirations into realities”
— Adrian Digby [Business & Executive Coach]

THIS IS THE WORK THAT CHANGES EVERYTHING

There are people who follow the map—and there are people who draw the damn thing. I’ve always been one of the latter. I’ve never wanted to follow trends or the crowd. When everybody else turns right, I go left!

And the work I do? It’s magnetic. It pulls the real you to the surface—then aligns your whole business around her.

I’ve been an entrepreneur for over 30 years, long before having a personal brand was a thing. I built a fashion business from scratch, turned my living room into a studio that drew people from all over the country, and built my brand into a word-of-mouth business. I know what it is to create something from nothing—and still be driven by the next challenge.

BUT, HERE'S WHAT I BELIEVE

More doesn’t have to mean more complexity. With laser-focused clarity, it can mean more freedom—and becoming magnetic for the right people, offers, and impact.

I’ve walked through reinvention more times than I can count—personally, professionally, and everything in between.

Which is why I don’t just coach from the sidelines. I get in the room with you. I roll up my sleeves. We build the next thing together:

The offer that reflects your genius—not your exhaustion. The brand that aligns with who you are now—not who you were five years ago. The business that frees you to move—your way.

This isn’t just coaching. It’s co-creation with purpose, precision, and power.

WHAT I BRING

  • I see and hear the things you’re stepping over.

  • I say the things others won’t say.

  • I call things out clearly—with your permission. We burn clean.

  • I honour your genius—but I won’t let you hide behind it.

  • I work fast—but I hold space when you need to breathe.

  • I see patterns, potential, and the gaps worth closing.

  • And I don’t just work with what’s there.

    I help you create what’s never been done before—but always felt like it should exist.

    I don’t help entrepreneurs find themselves. I help them become magnetic to what matters most—by pulling their truth to the surface, realigning it with their mission, and setting it in motion.

    When I work with a client—I’m invested. That’s why I don’t work with everyone.

    Because when all of this comes together—clarity, creativity, fierce honesty, and clean execution—something powerful happens:

    Clarity. Strategy. Momentum.

    That’s the cadence. That’s the power.

HOW I GET IT DONE

I’ve raised three amazing humans on my own while building a business between school runs. So when someone tells me they don’t have time, I know that’s not the real problem. The real problem is energy leaks, overcomplicating and split focus.

You don’t need more time. You need more simplicity.

I always say—you can have it all if you simplify it all. Simplicity creates a clear runway for making the moves that matter.

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” — Hans Hofmann

That’s what I help you do.

When we work together, you’ll hear me talk about these…

Because they aren’t just words — they’re the backbone of everything we’ll build. The energetic territory we’ll stand on together.

  • Magnetic — the energy that draws the right people, opportunities, and possibilities to you without the constant grind. It’s not about being everywhere; it’s about being so true that what’s meant for you can’t help but move.

  • Lifestyle Entrepreneur — because your business should serve your life, not swallow it. We’re here to build freedom that feels as good on the inside as it looks on the outside.

  • Next-level — not just more money, more offers, more noise. But beyond. The deeper, truer, braver version of you that’s been waiting beneath the layers.

  • Freedom — not the performative, hashtag kind. The real, soul-deep freedom you can taste in your mornings and feel in your bones.

  • Unapologetic Presence — showing up as all of you. No shrinking. No shape-shifting. No performing.

  • Depth over dopamine — substance over surface. The work and life that echo long after the scroll stops.

  • The First & Second Mountains — the first mountain is the climb of proving: building the thing everyone else recognises, collecting gold stars, chasing external markers of success.
    The second mountain? That’s the climb of meaning. It’s where you stop asking “What will they think?” and start asking “What truly matters?”
    It’s where your work becomes an extension of your soul, and your life stops needing an escape plan.

When we work together, these aren’t just concepts. They become the architecture of your next evolution. The scaffolding that supports you as you build a life and business you don’t want to take a holiday from.

A Few Things You Might Not Know About Me

  • 3x best-selling author

  • Multi award-winning fashion & business founder

  • Designed the dress for Ireland’s winning Eurovision entry in 1996

  • Mother of three

  • Portrait photographer — I love to capture the essence of my subject through my lens

  • DIY enthusiast with a laser level and no fear of a power tool

  • Sunday road tripper, usually found chasing deserted beaches and peace over perfection